How Pardot changes the way you work

Pardot Implementaton Changing How You Work

Pardot will enable you to:

  • See a true ROI on all of your marketing campaigns
  • Automate lead distribution based on a blended scoring & grading model that automatically creates a Lead in Salesforce
  • Create user groups to evenly distribute these Leads
  • Build Engagement Studio’s specific to each persona type and send them relevant content
  • Track the first touchpoint all the way through to Won Deal and attribute revenue back to the true point of origin, changing the way you budget for campaigns

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